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How Bill Gates really feels about the “Get A Mac” Apple ads




This is an encore episode that aired originally on June 14, 2014.

How Jaguar cleverly parodied Mercedes infamous “chicken” commercial, Samsung poked fun at Apple and Apple perfected advertising mockery with Microsoft.

In 2013, Mercedes created an amusing TV commercial showing chickens dancing to the Diana Ross song, Upside Down:

The ad shows several chickens being held by white gloved hands. The hands gently move the chickens, helping them “dance” to the music. While the chicken bodies sway, their heads remain sublimely still, providing an offbeat demonstration of Mercedes suspension system. 

At the end, a graphic on the screen says: “Stability at all times. Magic Body Control. Mercedes Benz.”

Three months later, rival Jaguar released a commercial mocking Mercedes.

It, too, showed a pair of white gloves holding a single chicken, gently helping it “dance” to a song similar to Upside Down:

There is a sudden growl and a flutter of feathers floats to the ground. The camera pans to the right and reveals a real Jaguar cat licking its lips, having apparently swallowed the chicken.

“Magic Body Control? We prefer cat-like reflexes. Jaguar.”

Jag had scoffed at the refined claim of “body magic” in favour of raw power.

Perhaps Jaguar wouldn’t have mocked Mercedes so openly just a few years prior, but it had recently changed its tagline to say: “It’s Good To Be Bad.”

And this new brand positioning gave it more latitude to push the boundaries in the overly refined luxury car category.

Samsung has gained incredible market share in the mobile phone category over the last decade.

And it has done so by mocking Apple outright in its advertising.

Maybe the most famous of those ads was when Samsung openly mocked the way Apple fans will stand in line for hours just to get their hands on the latest iPhone.

The spot was entitled “iSheep.” It begins by showing people standing in line for hours in Chicago, San Francisco and New York:

The commercial mocked Apple nine ways to Sunday. It mocked the 8-hour line-ups, it mocked the appeal of the iPhone to older generations, it mocked the lack of features, and it mocked the fact Apple fans would still line-up for a phone they know offered less.

Apple retaliated with a little mocking of its own when it ran a print ad touting their “Green” initiatives. The headline said: “There are some ideas we want every company to copy.”

Without saying it, the ad mocked Samsung, as Apple was currently in court suing Samsung for copying its technology.

But Apple can’t complain too loudly about being mocked, because it kind of invented the genre…

The “Get A Mac” series is probably the most famous campaign to mock another brand. Apple was personified by cool actor Justin Long, and Microsoft was represented by a decidedly un-cool John Hodgman.

Or as the world really knew, it was Steve Jobs talking to Bill Gates.

Over 66 commercials were made, running from 2006 to 2009.

The genius of the “Get A Mac” series was that it mocked Microsoft relentlessly, but it took the curse off the campaign by having Mac be kind to the PC character, throwing an arm around the lovable loser.

Apple’s share of the computer desktop market more than doubled during the run of the campaign, and its stock price rose over 140%.

Microsoft’s stock price barely moved.

It was one of the most vicious attack campaigns in recent history, a skilful iron fist tucked inside a velvet glove.

At a rare talk back in 2007, Jobs and Gates were being interviewed together onstage. When Jobs was asked about the “Get A Mac” campaign, he turned, looked at Gates, and said “The art of those commercials is not to be mean, but actually for the guys to like each other.”

Laughter can be heard from the crowd watching Bill Gates’ reaction.

He doesn’t buy it for a second.

For more stories from Under The Influence, click or tap on the “Listen” tab to hear the full episode.

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Under The Influence is recorded in the Terstream Mobile Recording studio – a 1969 Airstream trailer that’s been restored and transformed into a studio on wheels. So host Terry O’Reilly can record the show wherever he goes.

Follow the journey on Facebook, Twitter and Instagram, and search for the hashtag: #Terstream.

(Image Credit: Sidney O’Reilly)


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Tiger-Cats claim victory against the Argos to maintain home record on Labour Day




The Hamilton Tiger-Cats were at their devastating best against the Toronto Argonauts when the two locked horns on Labour Day at the Tim Hortons Field.

Just like with previous Labour Day fixtures, the Ticats produced a stellar performance with Dane Evans throwing two touchdown passes while Frankie Williams scored on a 67-yard punt return as they claimed a 32-19 victory on Monday. With this vital win, the Ticats extended their Labour Day home record to 7-0.

For players and fans of the Tiger-Cats, games on Labour Day are a lot more special and losing is something the Ticats aren’t used to.

“We know the fans are going to be behind us, we know Toronto is going to be chippy, we know it’s going to be sunny; we know it’s going to be windy. Everything that happened (Monday) we prepared for. There is something extremely special about Tim Hortons Field on Labour Day . . . you can feel it in the air, I can’t put it into words,” said Evans.

After the COVID-19 induced hiatus, the CFL is back in full action and fans can now bet on their favourite teams and just like with online slots Canada, real money can be won. Hamilton (2-2) recorded its second straight win to move into a tie atop the CFL East Division standings with Montreal Alouettes (2-2). Also, the Ticats lead the overall Labour Day series with Toronto 36-13-1.

In the sun-drenched gathering of 15,000—the maximum allowed under Ontario government COVID-19 protocols—the fans loved every minute of this feisty game. After all, this was the Ticats first home game in 659 days, since their 36-16 East Division final win over Edmonton in November 2019.

The contest between the Ticats and Argos was certainly not bereft of emotions, typical of a Labour Day fixture, as it ended with an on-field melee. But the Argos often found themselves on the wrong end of the decisions with several penalty calls and most of the game’s explosive plays.

Hamilton quarterback Evans completed 21-of-29 passing for 248 yards and the two touchdowns while Toronto’s make-shift quarterback Arbuckle completed 18-of-32 attempts for 207 yards. Arbuckle also made a touchdown and two interceptions before eventually being substituted by McLeod Bethel-Thompson.

Bethel-Thompson made an eight-yard TD pass to wide receiver Eric Rogers late in the final quarter of the game.

“They got after us a bit . . . we didn’t block, or pass protect well,” said Ryan Dinwiddie, rookie head coach of the Argos in a post-match interview. “They just kicked our butts; we’ve got to come back and be a better team next week.”

The Labour Day contest was the first of four fixtures this year between Toronto and Hamilton. The two teams would face off again on Friday at BMO Field. Afterwards, the Tim Hortons Field will play host to the Argonauts again on Oct. 11 with the regular-season finale scheduled for Nov. 12 in Toronto.

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Roughriders looking to bounce back after Labor Day defeat




In what an unusual feeling for the Saskatchewan Roughriders, they would now need to dust themselves up after a 23-8 loss to the Winnipeg Blue Bombers in what was a Labor Day Classic showdown in front of a full capacity crowd at Mosaic stadium.

Craig Dickenson, head coach of the Riders, witnessed his team with an unbeaten record get utterly dominated by a more superior team from Winnipeg. Now, he has got a lot of work on his hands getting his team back to winning ways as they visit the Banjo Bowl next.

“We’re going to see what we’re made of now…the jury’s out,” said Dickenson.

Dan Clark, who played centre for the Riders expressed his disappointment in losing what was “the biggest game of the year”.

 “If you lose every other game, you don’t want to lose that one. We’ve just got to take the next step,” said Clark in a report. “There are 12 steps to the Grey Cup left and it’s just about taking that next step and focusing on what Saturday will bring.”

With their first defeat to Winnipeg, the Riders (3-1) now rank second place in the CFL’s West Division, trailing the Bombers by one victory (4-1). However, the Riders will have the chance to even the season series during their trip to Winnipeg this Saturday. With the CFL heating up, fans can now enjoy online sports betting Canada as they look forward to their team’s victory.

The Rider’s offensive line will once again have a busy time dealing with the Blue Bombers’ defence.

Quarterback Cody Fajardo, who played one of the best games of his career two weeks earlier, had quite a stinker against the Bombers in the Labour Day Classic—which is the most anticipated game for Rider fans.

Fajardo had a 59 per cent completion percentage which wasn’t quite indicative of what the actual figure was considering he was at 50 per cent before going on a late drive in the final quarter with the Bombers already becoming laid back just to protect the win.

Fajardo also registered a personal worst when he threw three interceptions, but in all fairness, he was always swarmed by the Bomber’s defence.

While Fajardo has claimed responsibility for the loss and letting his teammates down, many would be curious to see how the team fares in their next game and with less than a week of preparation.

Dickenson is confident that his team would improve during their rematch in the 17th edition of the Banjo Bowl in Winnipeg. The only challenge now would be the loss of home advantage and dealing with the noisy home crowd, he added.

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Canadian report reveals spike in food-related litter during pandemic




TORONTO — Restaurants’ inability to offer their usual dine-in service during much of 2020 may explain why an unusually high amount of food-related litter was found across the country, a new report says.

The Great Canadian Shoreline Cleanup (GCSC) is an annual program in which volunteers are encouraged to clean up green spaces and other natural areas.

Last year, single-use food and beverage containers made up 26.6 per cent of waste collected through the program – nearly twice as high a percentage as in 2019, before the pandemic.

“We suspect the change may be one of the many implications of COVID-19, including more people ordering restaurant takeaway and consuming more individually packaged foods,” GCSC spokesperson Julia Wakeling said in a press release.

While food- and beverage-related litter accounted for a greater percentage of waste uncovered by GCSC than in the past, it wasn’t the single largest category of items picked up through the program last year.

That dubious honour goes to cigarette butts and other smoking-related paraphernalia, which comprised nearly 29 per cent of all items collected. There were more than 83,000 cigarette butts among the 42,000 kilograms of waste found and clean up last year.

So-called “tiny trash” – little pieces of plastic and foam – also accounted for a sizeable share of the waste, making up 26.8 per cent of the total haul.

In addition to smoking-related items and tiny trash, the main pieces of litter removed by GCSC volunteers last year included nearly 22,000 food wrappers, more than 17,500 pieces of paper, more than 13,000 bottle caps and more than 10,000 beverage cans.

Discarded face masks and other forms of personal protective equipment were also detected and cleaned up, although not tallied in their own category.  PPE waste has been repeatedly cited as a concern by environmental advocates during the pandemic; a robin in Chilliwack, B.C. is the earliest known example of an animal that died due to coronavirus-related litter.

The GCSC is an annual program organized by Ocean Wise and the World Wildlife Fund Canada. Its operations were disrupted by the pandemic as well; only 15,000 volunteers took part in the program last year, versus 85,000 in 2019, due to delays and public health restrictions making large group clean-ups impossible.

Still, there was GCSC participation from every province and the Northwest Territories in 2020. Nearly half of the volunteers who took part were based in B.C., where the program began in 1994.

Data from past GCSC reports was used as part of the research backing Canada’s ban on certain single-use plastic items, which is scheduled to take effect by the end of 2021.

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