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The Nivea prank that had airplane passengers sweating

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This is an encore episode that aired originally on March 8, 2014.

How Nivea pranked travelers, Evian made babies dance and other viral brand videos.


Evian “Roller Babies”

One of the most notable was the video for Evian Water.

Evian, three times more expensive than most competitors, was losing market share to cheaper bottled waters.

So a hilarious video called Roller Babies was shot in 2009. It featured babies pulling off jaw-dropping dance moves on roller skates to the song Rapper’s Delight by the Sugarhill Gang.

The tagline was: “Live Young.”

While Roller Babies had a TV version, it went viral as a video. It broke the Guinness Book of World Records for the most viewed viral film ever – with 66 million YouTube views and over 170 million online views.

Yet, with that incredible viral success, the Business Insider news website reported that Evian’s sales went down.

And the Daily Mail reported that Evian’s share of the bottled water market was just 0.3 per cent, down from 1.2 per cent a decade earlier.

I suspect those two widely viewed videos managed to stop Evian’s decline, but clearly, even wild viral success doesn’t always translate into wild sales success.


Nivea “Stress Test”

One of the ways advertisers try to get a video to go viral is to be bold and outrageous.

Nivea tried that tactic recently with a video called “The Stress Test.”

In a German airport, Nivea ambushed a series of people in the waiting areas. The Nivea staff hid behind a wall, picked out specific passengers, and secretly took their picture.

Then, using digital technology and remarkably quick response time, they printed a fake newspaper with the passenger’s picture on the front page with a headline saying they were a wanted criminal.

In one instance, a Nivea staff member sat across from a young female passenger and casually read the fake newspaper. The second the girl spotted her wanted face on the newspaper, a fake news story appeared on television sets in the waiting area, showing the same picture, and describing the fugitive passenger perfectly.

The victim’s panic grows with each passing moment, and other passengers begin to point and stare. Then the German authorities walk up to her.

The passenger, almost beside herself, can barely speak. At that exact moment, the authorities ask if she is “stressed” – and open a case they are carrying, containing Nivea Stress Protect deodorant, to keep you dry when you’re stressed.

The girl, realizing it was all just a prank, sits there awash in relief.

The prank video went viral immediately, and has amassed over 7 million views to date.

But it was controversial, as many asked if it went too far. Did it abuse the public?

Was a line crossed just to chase viral success?


Dove “Real Beauty Sketches”

Maybe the biggest viral hit of that year was the Dove “Sketch Artist” video:

In the video, the sketch artist asks women he cannot see to describe themselves, and draws a portrait based on what they say.

Then strangers are asked to describe the same women who they had just met in the lobby, and the sketch artist draws those pictures.

When the two portraits are shown to the original women, they sees the one described by themselves is plain and unattractive, but the one described by strangers is positive and nice looking.

The video made the point that only 4% of the women around the world consider themselves beautiful. And that women are more beautiful than they think.

The Dove Sketch Artist videos were an immediate viral sensation. More than 30 million viewed the video in the first ten days.

The video also stirred up a lot of debate, with many people disliking the implied importance put on looks. But many more felt it made a critical point about self-esteem.

According to reports, the video has overtaken Evian Roller Babies as the most viewed viral video in history.


For these stories and more from Under The Influence, click or tap on the “Listen” tab to hear the full episode.

You can also find us on the CBC Radio app or subscribe to our Podcast.


Under The Influence is recorded in the Terstream Mobile Recording studio – a 1969 Airstream trailer that’s been restored and transformed into a studio on wheels. So host Terry O’Reilly can record the show wherever he goes.

Follow the journey on Facebook, Twitter and Instagram, and search for the hashtag: #Terstream.

(Image Credit: Sidney O’Reilly)

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Ottawa transit commission hopes to prioritize COVID-19 vaccines for OC Transpo workers

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Ottawa’s transit commission is pushing local and provincial health officials to recognize the role OC Transpo operators have played in keeping the city running during the COVID-19 pandemic, hoping to bump train and bus drivers in the vaccination queue amid a recent surge in coronavirus infections affecting transit workers.

More than 100 OC Transpo staff across the entire organization have tested positive for the coronavirus since the start of the pandemic, according to an update at Wednesday morning’s transit commission meeting.

Of those cases, 26 employees are currently recovering from the disease in self-isolation.

OC Transpo has seen a recent jump in COVID-19 cases, with Ottawa city council receiving reports of eight operators testing positive for the virus over a recent eight-day period.

Transit commissioner Sarah Wright-Gilbert attempted to find out how many of the total cases are traced to workplace transmission, but OC Transpo boss John Manconi said he’s been advised by medical officer of health Dr. Vera Etches that he can’t share that information for privacy reasons.

Transit operators are listed in the second priority group of essential workers as part of Ontario’s COVID-19 vaccine sequencing plans, but several commissioners speaking Wednesday wanted to get the city’s bus and train drivers bumped higher in the order.

Councillors Riley Brockington and Glen Gower both put forward motions looking to get front-line OC Transpo employees prioritization in vaccine sequencing, but others pointed out that the much-debated public health topic of who gets the vaccine and when is well beyond the scope of the transit commission.

“We are not in a position in transit commission to be decreeing, or making an edict, about what group of essential workers is more at risk than others and should be prioritized. That should be left up to public health experts,” Wright-Gilbert said.

Knoxdale-Merivale Coun. Keith Egli, who also chairs the Ottawa Board of Health, reflected on the board’s four-plus-hour meeting on Monday evening, during which vaccine sequencing and prioritizing essential workers dominated the conversation.

“Vaccine sequencing is obviously a very difficult maze to get through,” he said.

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COVID-19: Ottawa police announce end of 24-7 presence at Ontario-Quebec border

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Less than two days after the Ontario government’s latest COVID-19 restrictions came into effect, calling for non-essential traffic to be stopped at the province’s borders with Quebec and Manitoba, the Ottawa Police Service has announced it is stopping its 24-hour checkpoints.

According to a statement issued by the service Tuesday evening, the around-the-clock border checkpoints were set to end as of 8 p.m. on Tuesday in favour of rotating checkpoints across the city throughout the day until Ontario’s temporary regulations end.

“Since the onset of the border operations, the OPS has been working closely with Ottawa Public Health (OPH) along with local stakeholders and interprovincial stakeholders (the City of Ottawa, the City of Gatineau, the Ontario Provincial Police etc.) to assess any local public health, traffic and safety impacts. The assessment resulted in today’s operational changes,” the statement said.

“The operational changes announced today are designed to better ensure the health and safety of all, to minimize delays and/or hazards for travellers and to ensure essential workers can get to their places of employment on time.”

The statement also said the police service, while working to comply with the provincial order, was focused on education and enforcement actions that “support improved public health outcomes and respect the concerns of our most marginalized and racialized communities”

Officers said they will be conducting daily assessments on border crossings and that there could be further changes.

In a statement to Global News, a spokesperson for Solicitor General Sylvia Jones said that the border closures are ultimately subject to the discretion of local police enforcing the regulations.

“Local police services are best positioned to determine the operational deployments necessary to ensure the continued safety of their communities,” the spokesperson said, noting that the order’s regulations still apply to individuals entering the province.

The temporary order restricts Quebec residents from entering Ontario. If prompted, individuals must stop when directed by an enforcement officials and provide their reason for entering the province.

The main exemptions to the restrictions include if the person’s main home is in the province, if they work in Ontario, if they’re transporting goods, if they’re exercising Indigenous or treaty rights, if they need health care or if there’s a basis on compassionate grounds.

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COVID-19 vaccines in Ottawa: Nearly half of all residents in their 60s have at least one dose

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OTTAWA — Ottawa Public Health’s latest COVID-19 vaccination update shows that nearly half of all residents 60 to 69 years old have had at least one dose of a COVID-19 vaccine, a figure that has all but doubled in the past week.

OPH’s COVID-19 vaccination dashboard shows 58,000 residents 60 to 69 have had at least one dose of a COVID-19 vaccine, accounting for 49.3 per cent of that age group’s population in Ottawa. Last Wednesday, OPH reported 30,000 residents 60 to 69 had had at least one dose, which was 25.4 per cent.

As age demographics get younger, the population grows larger and the coverage by percentage may appear to grow more slowly, even if clinics are vaccinating greater numbers of people. For example, the latest figures show that 83 per cent of people aged 70 to 79 have had at least one dose. By raw population that’s 60,000 people, only slightly higher than half of all people in their 60s.

Vaccinations are open through the Ontario portal to anyone 60 and older and, this week, the AstraZeneca vaccine was approved for administration at pharmacies and primary care clinics to anyone in Ontario 40 and older.

OPH reported a new shipment this week of 25,740 doses of the Pfizer-BioNTech vaccine. To date, Ottawa has received 305,130 doses of COVID-19 vaccines from the provincial government.

The number of eligible residents (i.e. 16 and older) with at least one dose of a vaccine is now up to 28 per cent.

Tuesday was Ottawa’s second-busiest day for vaccinations overall, with the OPH reporting 9,729 shots administered. Last Friday saw 9,887 shots administered in a single day.

QUICK STATS

  • Ottawa residents with at least one dose: 248,668
  • Ottawa residents with two doses: 26,722
  • Percent of eligible population (residents 16 and older) with at least one dose: 28 per cent
  • Percent of eligible population (residents 16 and older) with two doses: 3 per cent
  • Percent of total population with at least one dose: 24 per cent
  • Percent of total population with two doses: 3 per cent

VACCINATION COVERAGE BY AGE FOR OTTAWA RESIDENTS WITH AT LEAST ONE DOSE

  • 10-19: 1.6 per cent (1,804 people)
  • 20-29: 8.3 per cent (13,452 people)
  • 30-39: 9.5 per cent (14,999 people)
  • 40-49: 12.9 per cent (17,350 people)
  • 50-59: 28.8 per cent (40,320 people)
  • 60-69: 49.3 per cent (58,627 people)
  • 70-79: 82.9 per cent (62,808 people)
  • 80-89: 87.5 per cent (29,358 people)
  • 90+: 89.2 per cent (7,893 people)
  • Unknown age: 2,057 people 

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