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Plastic is not our enemy. We need smart policies, not blanket bans

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A common refrain in our culture now is: plastic is evil. After all, plastics are harming marine life and might even be accumulating in our bodies. Canada’s governments have committed to some sort of action, but it remains to be seen whether they will use evidence and the lessons learned from today’s programs to get the best results, or simply throw more money at approaches that have proven unsuccessful.

Ontario is starting to face that question right now. As part of the new environment plan launched by Environment Minister Rod Phillips, the province has committed to keeping plastics, composites and other packaging materials out of landfills and moving recycling programs to a “producer responsibility” model, where industry runs and pays for the system.

The province has set lofty goals of diverting more, consuming less and creating a circular economy. This transition offers an excellent opportunity to focus the entire waste diversion system on what’s best for our environment and for individual Canadians — and not just on who pays for it.

Adding up the costs

Today’s system has big problems. Ontario recycling rates have actually trended down for the past three years, but the system’s costs keep rising. Since 2002, the cost of operating Ontario’s Blue Box system has increased by 214 per cent, ballooning by almost $200 million.

A key factor in those cost increases has been the packaging switch to lightweight and composite plastics (plastic laminates, paper laminates, polystyrene crystal, plastic film such as grocery bags, etc.). Those items make up just over 2 per cent of all Blue Box material recycled in Ontario, but contribute over 16 per cent of overall system costs — $423 million since 2002, with virtually no results. Why? These items are tough to recycle and have little value even if they are.

A popular sentiment is to prohibit the use of these materials, particularly single-use plastics. If they can’t really be recycled and are ending up in our landfills, the obvious choice is to ban them, right? 

Lighter and more flexible packaging also mean reduced transportation greenhouse gas emissions, as more material can be safely transported per shipment. (Emily Chung/CBC)

Well, no. A growing body of academic literature paints a more positive picture when you look at the entire lifecycle of those plastics. For starters, they help to reduce food waste by enabling longer shelf lives in stores and in kitchens at home. This means emissions savings from avoided food waste/spoilage, and food source reduction. Lighter and more flexible packaging also mean reduced transportation greenhouse gas emissions, as more material can be safely transported per shipment.

Often times, these savings more than offset the environmental impacts of not being able to recycle those plastics, even when they go to landfill. 

Cost impacts on consumers are also important. While it’s nice to “make business pay” for dealing with the packaging it generates, costs inevitably trickle down to the consumer. This environmental sticker shock is especially important for people in lower-income households, who tend to spend more of their food dollars on packaged products, and who benefit from being able to cut food waste by storing unused food for later.

Rooting decisions in evidence

Governments across Canada face a fundamental policy question: What is the goal of our waste management system? Do we want recycling at any cost, or do we want to maximize environmental outcomes, while keeping costs down for individual Canadians?

As provinces across Canada consider producer responsibility, we need to ensure that policy decisions are rooted in data and evidence, and not emotionally or politically driven narratives. Blanket bans on certain materials and urging consumers to buy less might seem attractive, but the consequences of those decisions could lead to both environmentally and economically undesirable outcomes.

While it may seem counterintuitive, the decision to recycle everything, everywhere, is detrimental to Canadians. Like it or not, the environmental benefits of certain plastics resulting from avoided food waste (cling wrap, freezer bags etc.) can offset the negative impacts of that material ending up in a landfill.  While “zero waste” and “circular economy” are things we should work toward, we must also be practical and pragmatic in our approaches.

Canadians will face tough questions as we move forward – what materials should we prioritize for recovery? How do we encourage waste reduction and reuse? Does all packaging need to be recycled? How do we contain cost? And who will pay for it all? Simply declaring a war on plastics is not the answer.


This column is part of CBC’s Opinion section. For more information about this section, please read our FAQ.

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Canadian tech diversity and inclusion in the spotlight

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Diversity and inclusion are hot-button issues, but for all the attention they get, there’s still work to be done in the tech sector, according to a recent Gartner blog.

Citing a range of challenges that include pay inequity, lack of diversity in corporate management, and difficulty recruiting diverse talent, the blog suggests three possible remedies for organizations trying to become more diverse and inclusive: having a long-term plan but focusing on one aspect that will make the most benefit, setting targets and making leadership accountable, and committing resources.

The call for such strategies finds support in a report from the Brookfield Institute revealing that Canada’s technology sector has a disappointing track record when it comes to inclusion and equity, with women “four times less likely to be employed in the sector than men, and earning on average $7,300 less than men in technology jobs.”

The findings are just as grim in a January 2020 report funded by Canada’s Future Skills Centre. According to this document, despite corporate commitments to diversity, “decades of initiatives designed to advance women in technology have scarcely had an effect: The proportion of women in engineering and computer science in Canada has changed little in 25 years.”

And women are not the only disadvantaged group, says the report. “The under-employment of skilled immigrants and under-representation of women and other groups in the ICT industry suggests that recruitment and retention policies and practices of the very firms complaining about this [skills] gap may be contributing to the problem.”

Until we do a better job of addressing inclusion and diversity, career opportunities will continue to be limited for women, internationally educated professionals, racialized minorities, First Nations, Inuit and Métis people. In addition to being a very human issue, this is also one that perpetuates the ICT skills gap by failing to tap into a supply of well-qualified labour.

On the bright side, there are technology companies and organizations across Canada that are truly determined to create opportunities for those who are under-represented in the digital talent pool. There is also an opportunity to recognize their efforts during Channel Innovation 2021: Adapting to the New Customer Experience, a 2.5-hour, virtual event on April 28, 2021.

A showcase for independent software vendors (ISVs) and Canadian channel innovators, the Channel Innovation 2021 celebration will take place on CIA-TV, a unique ITWC platform that allows the audience to take in the show, download related content and videos, and network in live breakout rooms. There are six award categories, including the C4 Award for Diversity and Inclusion. Nominating is simple. Whether a self- or third-party nomination, there are only two main questions to answer and an opportunity to include a supporting document or image.

Winning entries will be announced during the celebration and profiled in the Channel Daily News Magazine and in Direction Informatique, ITWC’s French-language publication devoted to the Quebec marketplace. They will also receive a digital badge for use on their websites and on social media to help gain industry-wide recognition and end-user exposure.

The media attention and recognition are reason enough to vie for this honour, and we always need things to celebrate during a global pandemic, but the real value in awards for diversity and inclusion is in setting an example for others to follow. The news is full of the ways we are falling down when it comes to equity in the IT sector. Let’s take some time to highlight the success stories and encourage other tech innovators to step up.

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Leading Canadian tech entrepreneur Saadia Muzaffar to give virtual keynote in Peterborough on March 9

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In celebration of International Women’s Day, one of Canada’s leading female tech entrepreneurs will be giving a virtual keynote for residents of Peterborough and the Kawarthas on Tuesday, March 9th at 7 p.m.

The Innovation Cluster is hosting Saadia Muzaffar as part of its ‘Electric City Talks’ series.

Muzaffar is a tech entrepreneur, author, and passionate advocate of responsible innovation, decent work for everyone, and prosperity of immigrant talent in science, technology, engineering, and mathematics (STEM). She is the founder of TechGirls Canada, a hub for Canadian women in STEM, and co-founder of Tech Reset Canada, a group of business people, technologists, and other residents advocating for innovation that is focused on the public good.

In 2017, Muzaffar was featured in Canada 150 Women, a book about 150 of the most influential and groundbreaking women in Canada. Her work has been featured in CNNMoney, BBC World, Fortune Magazine, The Globe and Mail, VICE, CBC, TVO, and Chatelaine.

Muzaffar’s March 9th talk, entitled ‘Redefining Term Sheets: Success, Solidarity, & The Future We Want’, will inspire women to achieve success in all areas of life, including in business by providing strategies for obtaining funding.

“It is impossible to explain how women only get 2.2 per cent of funding for their ventures while we constitute a majority of the population, without acknowledging long-standing structural and systemic bias,” Muzaffar says, describing her talk. “Women know these odds in our bones because we feel them in too many boardrooms, banks, media advertisements, and venture competitions — yet women are the fastest-growing demographic in new businesses.”

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ARK’s Cathie Wood joins board of Canadian tech firm mimik

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ARK Invest’s Cathie Wood is joining the board of Canadian technology company mimik.

Vancouver-based mimik is an edge computing company that effectively turns devices like phones into private cloud servers. It has already teamed up with Amazon Web Services and IBM on edge computing – two of the bigger players in the space.

The AWS partnership gives software developers access to mimik’s cloud platform. Together, edge devices including smart phones, tablets, and Internet of Things (IoT) products can act as extensions of the AWS cloud. With the IBM partnership, mimik’s technology will be included in automation and digital transformation across manufacturing, retail, IoT and healthcare.

All of mimik’s business lines fit in with Wood’s broad ‘next generation internet’ thesis, one of her big five investment themes. The company itself is private and Wood is not an investor. 

However, as Citywire noted in January, Wood has hinted in interviews that ARK is exploring the launch of a private markets strategy. 

Wood joins a relatively high profile board at mimik. Other members include  Allen Salmasi, a pioneer in mobile technology who was previously with Qualcomm, and Ori Sasson, managing director of Primera Capital, who was an investor in VMWare and other technology companies.

‘I’ve always believed in backing founders who are at the forefront of innovation,’ Wood said in a statement on her decision to join mimik. ‘At mimik, [they] have built a foundation for the next generation of cloud computing.’ 

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