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This brand created the first ad visible from outer space

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The aim of all advertising is to create selling ideas that are impossible to ignore. And in its quest to bring as much attention as possible to brands, the ad biz has shattered a world record or two along the way. From the world’s largest coupon, to the most expensive commercial ever made, to the first ad visible from outer space, breaking a world record can be a great marketing strategy.


Face from space

The world’s first ad visible from outer space was unveiled in 2006.

It belongs to KFC.

It’s an 87,500 square foot image of the Colonel created to launch KFC’s global re-brand.

70,000 painted tiles, 1 massive Colonel. (synergyexperiential) They called it the “Face from Space” – and it consists of nearly 70,000 painted tiles.

For the first time ever, the Colonel is pictured wearing an apron instead of his typical white double-breasted suit in an effort to bring fried chicken back to its home-style roots.

But here’s the best part:

The ad sits just off the highway outside Rachel, Nevada.

Home to Area 51 – a remote and highly classified military facility many claim to be the “UFO Capital of the World.”

KFC President Gregg Dedrick said: “If there are extraterrestrials in outer space, KFC wants to become their restaurant of choice.”

He also said it was “One small step for mankind. One giant leap…for fried chicken.”


Jack-Can’t-Fit-In-The-Box

There is actually a Guinness Book of World Records entry for the world’s biggest coupon.

It belongs to fast food company Jack-In-The-Box.

It was a coupon for a “buy one burger get the second one free” offer.

Fast food dedication. (designtaxi) It measured 185 square metres or 80 feet long by 25 feet wide. Jack-In-The-Box hung it from a building in downtown Los Angeles and judging by the photo, it was eight stories tall.

But here’s the funny part. When the Guinness Book of World Records officials came to verify the gigantic coupon, they told Jack-In-The-Box it wouldn’t be valid for a world record unless the voucher was actually redeemed.

That presented a bit of a problem. So the crowd that had gathered helped the restaurant carry the huge coupon a few blocks to the nearest Jack-In-The-Box restaurant.

The coupon working its way down the streets of Los Angeles looked like a colossal parade float.

This story gets even funnier.

When they got to the nearest Jack-In-The-Box, the enormous coupon wouldn’t fit through the door.

There was only one option.

The coupon had to be presented at the restaurant’s drive-thru window. So the crowd made its way to the drive-thru, the coupon was redeemed and the world record was achieved.

To thank everyone, the restaurant gave the crowd free hamburgers, and anyone who took a photo of the giant coupon could redeem it at any Jack-In-The-Box in the country.


Cha-ching

According to the book of world records, the record for the most expensive television commercial ever produced belongs to Chanel No 5.

It cost $33 million to make.

The three-minute commercial was directed by Baz Lurhmann, who has made such films as Moulin Rouge and Strictly Ballroom.

It stars Nicole Kidman, who plays a glamorous actress pursued by the paparazzi. To escape one night, she jumps into a random cab and discovers a young man sitting there who doesn’t know who she is. She orders the cab to drive off and she has a four-day affair with the man until she has to go back to her celebrity life again.

The Chanel No. 5 commercial made its debut in North America in 2004.

It was then shown in Australia, the UK, France and the Netherlands.

The commercial is beautifully shot, with stunning locations in France and a sumptuous wardrobe – designed by Karl Lagerfeld.

Hard to imagine a three-minute commercial – which includes one full minute of credits – cost $33 million. Even when you account for the fact Nicole Kidman was paid $3.4 million, and director Lurhmann and Karl Lagerfeld didn’t come cheap.

It was financed entirely by Chanel.

But there you have it. An expensive Guinness Book of World Records record.


For these stories and more from Under The Influence, click or tap on the “Listen” tab to hear the full episode.

You can also find us on the CBC Radio app or subscribe to our Podcast.


Under The Influence is recorded in the Terstream Mobile Recording studio – a 1969 Airstream trailer that’s been restored and transformed into a studio on wheels. So host Terry O’Reilly can record the show wherever he goes.

Follow the journey on Facebook, Twitter and Instagram, and search for the hashtag: #Terstream.

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Driver in satisfactory condition following head-on Gatineau collision

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One person was in hospital in satisfactory condition following a head-on collision between two vehicles in Gatineau on Saturday.

According to Gatineau police, the crash occurred around 1:30 p.m. on Montée Paiement, between Saint-Thomas and Saint-Columban roads.

Each of the vehicles had only one occupant at the time of the incident.

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Ottawa military family alleges bad faith eviction by Saudi Arabia’s top diplomat in Canada

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An Ottawa military family alleges their former landlord — Saudi Arabia’s top diplomat in Canada — acted in bad faith when he gave them a notice of eviction, claiming he intended to move into their Vanier rental home with his own family.

The home is now listed for sale for $950,000, two months after Vivian and Tim Funk moved out with their two young children.

In documents filed with the Landlord and Tenant Board, the Funks detailed how their landlord, Sulaiman AlAqeel, acted to end their tenancy by allegedly pretending he was moving in himself. This was preceded by an attempt to market the house to new tenants for significantly more money when the Funks had not given notice indicating they would be leaving, the documents alleged. “The landlord’s representative,” according to the documents, allegedly told the Funks they needed to accept a $500 monthly rent increase and a new lease if they wanted to continue living in the rental property, which wouldn’t be legal under the Residential Tenancies Act.

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Ottawa COVID-19 hospitalization data showing half of cases coming from community, not just long-term care

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With local data showing 50 per cent of COVID-19 hospitalizations coming from the community, long-term care residents aren’t the only one vulnerable to severe illness from the virus, Ottawa’s Board of Health reports.

Despite the majority of deaths having happened in older adult age groups in long-term care homes, residents shouldn’t think institutions are the only settings that are vulnerable to outbreaks that lead to serious illness from the virus.

“[Ottawa Public Health] continues to expand our understanding of the types of settings and situations that have the most impact on COVID-19 transmission in our community and is seeking academic partners to better explore exposure risks as well as a broader assessment of the harms from different public health measures,” OPH outlined in its document, to be present at the Board of Health on Monday.

At the same time, however, OPH says it is working closely with partners on “processes to strengthen and streamline responses.” This includes weekly meetings across agencies to address issues and concerns to ensure a strong collaboration, ongoing communications with facilities, preventative visits and phone calls to review infection prevention and control.

In situations where OPH identified failings at an LTCH or concerns of compliance have been raised, OPH has been quick to issue letters of expectation that outline the deficiencies and timelines fo compliance.

It is unclear how many letters have been issued through both waves of the virus.

And while outbreaks in LTCH during wave two have recorded a higher number of LTCH outbreaks than in wave one, the overall morbidity and mortality has been lower. This means fewer cases, fewer deaths and a lower average duration of outbreaks.

OPH contributed this to building on lessons learned from early COVID-19 outbreaks in LTCH in Ottawa.

https://www.ottawamatters.com/local-news/ottawa-covid-19-hospitalization-data-of-severe-illness-shows-half-of-cases-coming-from-community-not-just-long-term-care-homes-3136152

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