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This brand created the first ad visible from outer space

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The aim of all advertising is to create selling ideas that are impossible to ignore. And in its quest to bring as much attention as possible to brands, the ad biz has shattered a world record or two along the way. From the world’s largest coupon, to the most expensive commercial ever made, to the first ad visible from outer space, breaking a world record can be a great marketing strategy.


Face from space

The world’s first ad visible from outer space was unveiled in 2006.

It belongs to KFC.

It’s an 87,500 square foot image of the Colonel created to launch KFC’s global re-brand.

70,000 painted tiles, 1 massive Colonel. (synergyexperiential) They called it the “Face from Space” – and it consists of nearly 70,000 painted tiles.

For the first time ever, the Colonel is pictured wearing an apron instead of his typical white double-breasted suit in an effort to bring fried chicken back to its home-style roots.

But here’s the best part:

The ad sits just off the highway outside Rachel, Nevada.

Home to Area 51 – a remote and highly classified military facility many claim to be the “UFO Capital of the World.”

KFC President Gregg Dedrick said: “If there are extraterrestrials in outer space, KFC wants to become their restaurant of choice.”

He also said it was “One small step for mankind. One giant leap…for fried chicken.”


Jack-Can’t-Fit-In-The-Box

There is actually a Guinness Book of World Records entry for the world’s biggest coupon.

It belongs to fast food company Jack-In-The-Box.

It was a coupon for a “buy one burger get the second one free” offer.

Fast food dedication. (designtaxi) It measured 185 square metres or 80 feet long by 25 feet wide. Jack-In-The-Box hung it from a building in downtown Los Angeles and judging by the photo, it was eight stories tall.

But here’s the funny part. When the Guinness Book of World Records officials came to verify the gigantic coupon, they told Jack-In-The-Box it wouldn’t be valid for a world record unless the voucher was actually redeemed.

That presented a bit of a problem. So the crowd that had gathered helped the restaurant carry the huge coupon a few blocks to the nearest Jack-In-The-Box restaurant.

The coupon working its way down the streets of Los Angeles looked like a colossal parade float.

This story gets even funnier.

When they got to the nearest Jack-In-The-Box, the enormous coupon wouldn’t fit through the door.

There was only one option.

The coupon had to be presented at the restaurant’s drive-thru window. So the crowd made its way to the drive-thru, the coupon was redeemed and the world record was achieved.

To thank everyone, the restaurant gave the crowd free hamburgers, and anyone who took a photo of the giant coupon could redeem it at any Jack-In-The-Box in the country.


Cha-ching

According to the book of world records, the record for the most expensive television commercial ever produced belongs to Chanel No 5.

It cost $33 million to make.

The three-minute commercial was directed by Baz Lurhmann, who has made such films as Moulin Rouge and Strictly Ballroom.

It stars Nicole Kidman, who plays a glamorous actress pursued by the paparazzi. To escape one night, she jumps into a random cab and discovers a young man sitting there who doesn’t know who she is. She orders the cab to drive off and she has a four-day affair with the man until she has to go back to her celebrity life again.

The Chanel No. 5 commercial made its debut in North America in 2004.

It was then shown in Australia, the UK, France and the Netherlands.

The commercial is beautifully shot, with stunning locations in France and a sumptuous wardrobe – designed by Karl Lagerfeld.

Hard to imagine a three-minute commercial – which includes one full minute of credits – cost $33 million. Even when you account for the fact Nicole Kidman was paid $3.4 million, and director Lurhmann and Karl Lagerfeld didn’t come cheap.

It was financed entirely by Chanel.

But there you have it. An expensive Guinness Book of World Records record.


For these stories and more from Under The Influence, click or tap on the “Listen” tab to hear the full episode.

You can also find us on the CBC Radio app or subscribe to our Podcast.


Under The Influence is recorded in the Terstream Mobile Recording studio – a 1969 Airstream trailer that’s been restored and transformed into a studio on wheels. So host Terry O’Reilly can record the show wherever he goes.

Follow the journey on Facebook, Twitter and Instagram, and search for the hashtag: #Terstream.

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Ottawa transit commission hopes to prioritize COVID-19 vaccines for OC Transpo workers

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Ottawa’s transit commission is pushing local and provincial health officials to recognize the role OC Transpo operators have played in keeping the city running during the COVID-19 pandemic, hoping to bump train and bus drivers in the vaccination queue amid a recent surge in coronavirus infections affecting transit workers.

More than 100 OC Transpo staff across the entire organization have tested positive for the coronavirus since the start of the pandemic, according to an update at Wednesday morning’s transit commission meeting.

Of those cases, 26 employees are currently recovering from the disease in self-isolation.

OC Transpo has seen a recent jump in COVID-19 cases, with Ottawa city council receiving reports of eight operators testing positive for the virus over a recent eight-day period.

Transit commissioner Sarah Wright-Gilbert attempted to find out how many of the total cases are traced to workplace transmission, but OC Transpo boss John Manconi said he’s been advised by medical officer of health Dr. Vera Etches that he can’t share that information for privacy reasons.

Transit operators are listed in the second priority group of essential workers as part of Ontario’s COVID-19 vaccine sequencing plans, but several commissioners speaking Wednesday wanted to get the city’s bus and train drivers bumped higher in the order.

Councillors Riley Brockington and Glen Gower both put forward motions looking to get front-line OC Transpo employees prioritization in vaccine sequencing, but others pointed out that the much-debated public health topic of who gets the vaccine and when is well beyond the scope of the transit commission.

“We are not in a position in transit commission to be decreeing, or making an edict, about what group of essential workers is more at risk than others and should be prioritized. That should be left up to public health experts,” Wright-Gilbert said.

Knoxdale-Merivale Coun. Keith Egli, who also chairs the Ottawa Board of Health, reflected on the board’s four-plus-hour meeting on Monday evening, during which vaccine sequencing and prioritizing essential workers dominated the conversation.

“Vaccine sequencing is obviously a very difficult maze to get through,” he said.

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COVID-19: Ottawa police announce end of 24-7 presence at Ontario-Quebec border

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Less than two days after the Ontario government’s latest COVID-19 restrictions came into effect, calling for non-essential traffic to be stopped at the province’s borders with Quebec and Manitoba, the Ottawa Police Service has announced it is stopping its 24-hour checkpoints.

According to a statement issued by the service Tuesday evening, the around-the-clock border checkpoints were set to end as of 8 p.m. on Tuesday in favour of rotating checkpoints across the city throughout the day until Ontario’s temporary regulations end.

“Since the onset of the border operations, the OPS has been working closely with Ottawa Public Health (OPH) along with local stakeholders and interprovincial stakeholders (the City of Ottawa, the City of Gatineau, the Ontario Provincial Police etc.) to assess any local public health, traffic and safety impacts. The assessment resulted in today’s operational changes,” the statement said.

“The operational changes announced today are designed to better ensure the health and safety of all, to minimize delays and/or hazards for travellers and to ensure essential workers can get to their places of employment on time.”

The statement also said the police service, while working to comply with the provincial order, was focused on education and enforcement actions that “support improved public health outcomes and respect the concerns of our most marginalized and racialized communities”

Officers said they will be conducting daily assessments on border crossings and that there could be further changes.

In a statement to Global News, a spokesperson for Solicitor General Sylvia Jones said that the border closures are ultimately subject to the discretion of local police enforcing the regulations.

“Local police services are best positioned to determine the operational deployments necessary to ensure the continued safety of their communities,” the spokesperson said, noting that the order’s regulations still apply to individuals entering the province.

The temporary order restricts Quebec residents from entering Ontario. If prompted, individuals must stop when directed by an enforcement officials and provide their reason for entering the province.

The main exemptions to the restrictions include if the person’s main home is in the province, if they work in Ontario, if they’re transporting goods, if they’re exercising Indigenous or treaty rights, if they need health care or if there’s a basis on compassionate grounds.

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COVID-19 vaccines in Ottawa: Nearly half of all residents in their 60s have at least one dose

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OTTAWA — Ottawa Public Health’s latest COVID-19 vaccination update shows that nearly half of all residents 60 to 69 years old have had at least one dose of a COVID-19 vaccine, a figure that has all but doubled in the past week.

OPH’s COVID-19 vaccination dashboard shows 58,000 residents 60 to 69 have had at least one dose of a COVID-19 vaccine, accounting for 49.3 per cent of that age group’s population in Ottawa. Last Wednesday, OPH reported 30,000 residents 60 to 69 had had at least one dose, which was 25.4 per cent.

As age demographics get younger, the population grows larger and the coverage by percentage may appear to grow more slowly, even if clinics are vaccinating greater numbers of people. For example, the latest figures show that 83 per cent of people aged 70 to 79 have had at least one dose. By raw population that’s 60,000 people, only slightly higher than half of all people in their 60s.

Vaccinations are open through the Ontario portal to anyone 60 and older and, this week, the AstraZeneca vaccine was approved for administration at pharmacies and primary care clinics to anyone in Ontario 40 and older.

OPH reported a new shipment this week of 25,740 doses of the Pfizer-BioNTech vaccine. To date, Ottawa has received 305,130 doses of COVID-19 vaccines from the provincial government.

The number of eligible residents (i.e. 16 and older) with at least one dose of a vaccine is now up to 28 per cent.

Tuesday was Ottawa’s second-busiest day for vaccinations overall, with the OPH reporting 9,729 shots administered. Last Friday saw 9,887 shots administered in a single day.

QUICK STATS

  • Ottawa residents with at least one dose: 248,668
  • Ottawa residents with two doses: 26,722
  • Percent of eligible population (residents 16 and older) with at least one dose: 28 per cent
  • Percent of eligible population (residents 16 and older) with two doses: 3 per cent
  • Percent of total population with at least one dose: 24 per cent
  • Percent of total population with two doses: 3 per cent

VACCINATION COVERAGE BY AGE FOR OTTAWA RESIDENTS WITH AT LEAST ONE DOSE

  • 10-19: 1.6 per cent (1,804 people)
  • 20-29: 8.3 per cent (13,452 people)
  • 30-39: 9.5 per cent (14,999 people)
  • 40-49: 12.9 per cent (17,350 people)
  • 50-59: 28.8 per cent (40,320 people)
  • 60-69: 49.3 per cent (58,627 people)
  • 70-79: 82.9 per cent (62,808 people)
  • 80-89: 87.5 per cent (29,358 people)
  • 90+: 89.2 per cent (7,893 people)
  • Unknown age: 2,057 people 

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