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Online clothing retailers hunt for better fit to cut costly returns

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BERLIN/MADRID (Reuters) – Models testing fashion brands like Adidas (ADSGn.DE), Benetton and Gap (GPS.N) are finding that almost a third of the shoes and clothes they try on are bigger or smaller than the size on the label indicates, explaining why many clothes bought online are sent back.

Calculating sizes more accurately could help online retailers like Germany’s Zalando (ZALG.DE) and Britain’s ASOS (ASOS.L) cut costly returns and improve customer satisfaction.

“If you try on the same brand in a different color it is sometimes a different size,” Zalando fitting model Savina Bellotto said as she squeezed a foot into a stiletto shoe with a shiny silver buckle that dug into her ankle.

Discounting to shift stock means fashion retailers are struggling to preserve profit margins, and ASOS’s warning on Monday of a major downturn caused retail shares to tumble.

Targeting returns, fast fashion firms like Zara and H&M (HMb.ST) have introduced software that suggests sizes for online customers. Customers type in height and weight, which are processed alongside historic data on purchases and returns.

“It’s a big burden for the retailer,” said Nivindya Sharma, director of retail strategy at trend forecaster WGSN. “Free returns started off as being a competitive advantage but now they’re the norm.”

FAST FASHION

Around half of Americans expect to return clothes ordered online this holiday season due to poor fit, according to a survey by technology firm BodyBlock.

“Returns cost you a fortune. Firstly, you’ve got an unhappy customer, but also you’ve got the re-processing and putting it back into stock,” said Charlotte Kula-Przezwanski, a partner at Columbus Consulting, which specializes in retail processes.

To crack the sizing problem, Zalando, Europe’s biggest online-only fashion retailer, told Reuters it was augmenting the data it gathers online with feedback from models who check new styles.

“If we can put an article on a fitting model, just before or as an article is online, we immediately know there is a fitting problem,” said Zalando’s director of engineering Stacia Carr, adding that models flag about 30 percent of stock as too big or too small.

Returns are a major issue for Zalando as about half the products it sells are sent back. A tradition of catalog shopping with free returns means customers in its German home market are comfortable sending back unwanted goods.

Problems with processing returns contributed to a third-quarter loss that prompted a sell-off in Zalando shares and sparked speculation it could be a takeover target for Chinese e-commerce giants like Alibaba (BABA.N) or JD.com (JD.O).

Zalando co-CEO Rubin Ritter said in November the problems with processing returns had been resolved and the company was taking steps to increase the profitability of smaller orders such as making size recommendations to reduce returns.

A change in fabric or design can have a big impact, Carr said, noting that size-related returns soared recently for one major denim brand after it adjusted its design. When Zalando flagged the issue, it changed back.

Fitting models checks out sizes of a t-shirt which goes on sale at the online shop of fashion retailer Zalando in Berlin, Germany, December 17, 2018. Picture taken December 17, 2018. REUTERS/Fabrizio Bensch

“In this era of turning around articles very quickly, the corners that get cut sometimes impact the fit of the garment,” she said.

Zalando’s small team of models initially tested shoes, but now they try on clothes too. Dresses, its top selling category, also have the highest rate of returns.

Models try on up to 120 shoes a day, measuring the inside with a special ruler and noting how each fits at heel, ankle and toes, while also looking for strong smells or quality issues.

“It is very subjective. That is why we get the average between three models,” said model Gerard Nieto, as he measured a fleece-lined leather lace-up boot.

THE HUMAN TOUCH

Cracking the sizing challenge is like solving the Rubik’s cube because there are so many variables, Carr said.

“We know the Nordics like things more loose and oversized. The further south you go, it’s a tighter fit, the bodies are different,” she said. “We’ve all been surprised that we’ve been able to put a dent in this because it is such a complex topic.”

British lingerie retailer Figleaves, owned by fashion group N Brown (BWNG.L), supplements artificial intelligence with a feature letting a buyer speak to a fitting assistant via Skype.

“Often it’s the customer care person who is showing on her body how something should fit,” said CEO Miriam Lahage. “What’s most important is that you have two people looking face-to-face and making a human connection.”

Customers like the feature and returns have dropped since its introduction around 15 months ago, she says.

A rise in returns is an inevitable part of the e-commerce boom, retailers say.

“There’s a growing trend in return rates globally as the market matures,” said Roger Graell, director of e-commerce at Spain’s Mango, which expects to make at least one-fifth of sales online by 2020.

“What we hope to do with technology is make that growth rate slower.”

Mango uses sizing tools powered by Berlin-based software firm Fit Analytics, which was launched eight years ago and works with more than 200 companies — including ASOS, Tommy Hilfiger, Calvin Klein and Hugo Boss — across 95 countries.

Fit Analytics has more than doubled revenue every year over the past three years, says CEO Sebastian Schulze.

Slideshow (12 Images)

“Margins are under pressure across the industry, you have to make sure people buy several times otherwise you don’t make money,” said Schulze.

“If the fit isn’t right, customers will walk.”

(This story was refiled to correct title of Zalando’s Carr in paragraph 10)

Additional reporting by Anna Ringstrom in Stockholm; Editing by Catherine Evans

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St Laurent Volvo and Land Rover Ottawa: 10 reasons to avoid this dealership

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St. Laurent Volvo and Land Rover Ottawa dealership have been at the centre of numerous negative reviews by customers. The dealership has left numerous customers dissatisfied with their services due to their sheer unprofessionalism and poor management.

Now, many customers are advising others to steer clear of the dealership either for purchasing or servicing their Volvo—or any other luxury vehicle.

The Volvo brand is known for its high-end services, but the St. Laurent Volvo and Land Rover Ottawa dealership has shown contempt in how it treats customers since their management takeover. Their poor communication, inflated prices, empty promises and late delivery timelines have been the highlight of most customer reviews of the dealership.

“If I had to describe my experience with St Laurent Volvo in one word it would be ‘nightmarish’. The service I received was night and day different from any other Volvo dealership I’ve been to. It is impressively poorly run,” said Sam, a dissatisfied customer who visited the dealership.

Therefore, if you live in Ottawa and need to either buy, service or repair a luxury vehicle, here are some reasons why you should avoid the St Laurent Volvo:

  1. Poor reception

Walking into the dealership alone is enough deterrent as the reception at this dealership is far from top-notch.

Customers who walk into the dealership aren’t greeted to a warm welcome but have to wait endlessly before they can get attended to.

“First I spent 30 mins waiting for a salesman and then left. The second time I spent 15min waiting. During that time, I read these reviews and realized I was making a mistake. Even if I got the car of my dreams it sounds like it comes with the service of my nightmares,” said Rudy Dunno after paying a visit to the dealership.

When customer service representatives are not trained properly, they tend to keep customers waiting for a long time as is the case at St. Laurent Volvo Ottawa.

  1. Inaccessibility

Contacting representatives at St. Laurent Volvo Ottawa is quite very difficult due to how unprofessional their employees are.

Customers have complained about how they have to endure days and even weeks of no communication from the staff at the dealership. This is particularly frustrating for customers especially when they have already paid for the service.

“Receptionist beyond rude… I called to find out the payout of my vehicle and nobody would call me back, had to call 3 times. Never again buying a vehicle from this particular dealership,” said William Delton.

  1. Ignored Better Business Bureau complaint

There is a Better Business Bureau (BBB) complaint filed against the dealership by a customer who had dropped of their Volvo at the dealership early September this year.

However, till date, the BBB complaint has yet to be responded to, showing just how unprofessional the dealership has become.

“It is my humble opinion that this dealership is a shitshow, and I would be highly sceptical about any positive reviews posted based upon our experience which you will see in our very extensive BBB report,” said the claimant.

  1. Dishonesty and failed promises

Making a promising and failing to keep it is one of the major fails in customer service and this dealership is quite notorious for this.

“For weeks they kept promising us they would get the vehicle checked. Cliff and Frank multiple times promised to inspect our vehicle and didn’t,” said the disgruntled BBB claimant whose car was unattended to for almost two months.

Failure to keep promises made to customers is a huge red flag for prospective customers and a sign of irresponsibility.  

  1. Late delivery times

When a problem takes longer than expected to solve, it becomes harmful to the reputation of the business. This dealership can keep a customer’s vehicle unattended to for weeks and without any form of inspection being carried out.

Ramin Mesgarlou expressed his disappointment with the customer service at the dealership after they kept his vehicle for about a year just to fix a suspension fault.

“They kept my truck for about a year to fix a suspension fault. No less than 7 times they said my truck was fixed and it wasn’t .. in fact, the first time it wasn’t even touched,” said Ramin.

  1. Incompetent technicians

There have been numerous online complaints on how technicians at the St. Laurent Volvo dealership fail to diagnose the problem accurately and end up causing more damage to the car.

For instance, Vincent Gradeau had taken his car to the dealership when he noticed some problems with his car’s alternator. After waiting for days to know the status of his car, he eventually called, and they claimed to have fixed the problem, but the car was still problematic.

In fact, Vincent’s car now had a faulty alternator belt— a problem that never existed when he took his car to the dealership.

“The next day comes, they finally call me and tell my car is ready. A few weeks later, my alternator belt started to make a lot of noise. I wait a few weeks hoping the belt will tighten up, but without luck,” said Vincent.

  1. Careless service technicians

Despite how expensive the luxury vehicles that are driven into this dealership are, service technicians are still very careless with how they handle the cars brought in for servicing or repairs.

Guy Lagace took his Land Rover for service only to end up with various scratches and dents that were not originally there when he dropped off his vehicle. Even after insisting the dealership fixed the new damage, they still show a lot of incompetence.

“One week later I again asked to pick up my vehicle and again scratches not repaired but a poor attempt on buffing it, so much it caused more damage (paint burnishing) and left my vehicle full of buffing compound,” said Lagace.

You would expect that your expensive car be handled with care when left and the dealership but that’s not the case with St. Laurent Volvo.

  1. Inflated prices

This dealership gave a quote of almost $3000 to install an after-market Catalytic Convertor that cost less than half that price ($1400) at other similar dealerships.

Failure to keep it fair and transparent with customers is a major reason why you should avoid this dealership.

  1. Suspicious practices

From resisting to issue a formal invoice to racist behaviour towards certain customers, this dealership has been shown to involve in shady practices that shouldn’t be associated with a dealership of its size—or any dealership at all. 

“Then they resisted issuing a formal invoice for contemplated repairs like they are some shady garage,” said a BBB claimant.

The BBB claimant had been requesting for a formal invoice for weeks and when they eventually issued one, they refused to continue with the repairs. Another customer also claims to have been a target of racist behaviour from the staff.

“I have never met such an insolent salesperson who keeps pushing potential customers to other stores. I guess she may have a racist attitude because I reviewed the previous comments,” said Elain Luo, who came to buy a Volvo XC90 at the dealership with her husband.

  1. Poorly managed facility

There is a clear lack of quality standards and accountability from the staff at the St. Laurent Volvo and Land Rover Ottawa dealership. The environment has been made very toxic for customers with rude employees and an unkempt service department.

“Wow, I must say, I saw some poor part department in my life, but this is the worst really. First, it is a dump. It was so messy, just incredible. The gentleman at the counter seems totally lost. In all, I what I am certain is, I will never ever return to this dealership,” said Claude Brunette after a visit to the dealership.

In conclusion, car dealerships always play an important role in the lifespan and ownership experience of your vehicle. Therefore, it is necessary to take your time to evaluate your options and choose a dealership that guarantees you premium services that match and exceed your expectations. 

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St Laurent Volvo: Deeps Dossanjh runs dealership into the ground with Better Business Bureau complaints

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Once the most popular and revered dealership in Ottawa, the St. Laurent Volvo is struggling to leave a positive impression on customers.

Currently managed by Deeps Dossanjh, the St. Laurent Volvo Ottawa dealership is now riddled with numerous complaints by dissatisfied customers due to their unprofessionalism and sketchy practices. This damage to their reputation by the new management is threatening to run the business into the ground as many customers are now advising others to avoid them either for purchasing or servicing their Volvo—or any other luxury vehicle.

“What has gone wrong at Land Rover Ottawa! When you pay top price for a vehicle you expect a quality customer service and, until recently, that used to be the case,” said Alf, a long time customer of the dealership.

The sheer negligence being shown by Dossanjh becomes clearer in how he has willfully ignored a Better Business Bureau (BBB) complaint filed against the dealership.

“It is my humble opinion that this dealership is a shitshow, and I would be highly sceptical about any positive reviews posted based upon our experience which you will see in our very extensive BBB report,” said the BBB claimant.

According to this claimant, he dropped off his Volvo at the dealership on Sept 1, 2020, for repairs, to later get it repainted before winter. However, for several weeks, he kept getting empty promises on when the vehicle would be checked and eventually got frustrated by the dealership.

Since Dossanjh took over leadership at the St. Laurent Volvo, the quality of service rendered by the dealership has continued to nosedive, said the claimant.

“I have been going to St Laurent Volvo for many years and experienced excellent client services.  But the new franchise owners have no respect for Volvo owners or any clients,” he noted.

The Google review section of the St. Laurent Volvo and Land Rover Ottawa dealership which are both managed by Dossanjh, are filled with various other complaints from disappointed customers. There are various similarities in each customer’s complaints as they border on poor customer service, terrible communication, late delivery timelines and unscrupulous practices.

“Receptionist beyond rude… I called to find out the payout of my vehicle and nobody would call me back, had to call 3 times. Never again buying a vehicle from this particular dealership,” said William Delton in his review of the dealership.

John Avudria, another disappointed customer, spoke of how ineffectual the service department at the dealership when he had issues with his Range Rover Evoque.  

“In 3 months, these guys could not figure a problem that seems to have been with remote key sensors. I had to call Jaguar and Land Rover head office in New Jersey,” said Avudria.

The consistent bad reviews from customers about their poor services shows that Dossanjh is incapable of running this dealership and is bound to run it to the ground if nothing changes soon.

“We just experienced the worse customer service in the history of owning a car!” wrote Victoria Wnek in a review.

Victoria recently moved to Ottawa and needed to get a first-year oil change, fix her rattled speaker and update the software on her Jaguar which was still under warranty. However, after contacting Dossanjh’s dealership, she was met with a series of disappointments—from ignored calls to utter disrespect from the manager.

Eventually, Victoria had to take her car back after several weeks of time wasted going back and forth with the manager who eventually declined to fix the car.

“He wasted our time … and sent us a message that he doesn’t want our business. After being a repeat customer of Jaguar, we are extremely disappointed. These people simply do not care!” she said.

There have also been claims of racism targeted towards certain customers by employees at the Dossanjh’s dealership. 

Elain Luo came to buy a Volvo XC90 at the St. Laurent Volvo dealership with her husband and received a very rude welcome by who she describes as “an insolent salesperson who keeps pushing potential customers to other stores.”

According to Luo, the salesperson may have equally been racist based on her attitude towards her and other Asian customer reviews she had read online.

“I reviewed the previous comments, and another Asian customer also had the worst experience with the same young lady, Alanna Noakes!!! I really felt bad after leaving there,” Luo said. 

St. Laurent Volvo dealership has continued to display unprofessionalism in how they treat their customers and this is a complete deviation from what is expected in luxury dealerships.

“I was left on hold by the receptionist for nearly 15 minutes before finally having the misfortune of speaking to a female on the service department that left me feeling my custom was an inconvenience,” said Alf in his review.

With the amount of negativity ascribed with St. Laurent Volvo, it is only a matter of time before they seize to be operational.

“We are going to ask all Volvo owners who have reported a bad experience online of St Laurent Volvo to collective report to the local Better Business Bureau,” said the BBB claimant.

There’s bound to be more complaints filed against them in the future with the BBB claimant urging more customers to report their bad experiences at the hands of St Laurent Volvo Ottawa.

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Better Business Bureau complaint shows St-Laurent Volvo is getting worse

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Some businesses assume that most customers would just ignore bad customer service and not care to do anything about it. While that may be true in some instances, more customers today are now telling others about their bad experiences online, especially with the internet being easily accessible to everyone.

In the past few years, St. Laurent Volvo Ottawa has come under heavy criticism by customers over its poor services and now, more customers are sharing their bad experience with the dealership online as a deterrent to others.

Deeps Dossanjh manages the dealership which has now been labelled as one of the worst places to buy or repair a car in Ottawa as the negative reviews that continue mount. Customers expect that a reputable brand like Volvo should have dealerships that provide timely and professional services with staff that are courteous and honest. However, that seems to be the direct opposite of the services offered by St. Laurent Volvo.

“Very bad dealership. Salespeople bad, service desk at this dealership is godawful and I would never EVER buy another Volvo again,” said Dr. Smythe, a disgruntled customer

While reviews can vary from person to person and sometimes aren’t a complete representation of what might have transpired but with Dossanjh’s dealership, the constant complain over their poor services is worth taking a look at.

The negative reviews left by customers at Dossanjn’s dealership are mostly centred around the poor quality of services being rendered and their unprofessional practices. In her review, Steph narrated how she took her few months old Range Rover Evoque to the dealership after noticing a problem with her breaks only to be treated in an unprofessional manner.

“They have to have the worst service for a high-end dealer I have ever experienced. To have to wait 6 months to get them to fix something after I purchased a brand new vehicle is ridiculous,” said Steph after the dealership stalled in fixing her problem.

“We have purchased three very expensive vehicles from this dealer within the last year and will have to look elsewhere when it’s time for a trade. They don’t care about your business after they get your money. Extremely disappointed,” she added.

For a dealership of this size, their services are night and day different from what is expected and there’s even a Better Business Bureau (BBB) complaint filed against the dealership.

“It is my humble opinion that this dealership is a shitshow, and I would be highly sceptical about any positive reviews posted based upon our experience which you will see in our very extensive BBB report,” said the BBB claimant.

The claimant had dropped off his Volvo at the dealership early September this year for repairs and later get it repainted before winter. However, for several weeks, he kept getting empty promises on when the vehicle would be checked, leading to a very frustrating experience.

“For weeks they kept promising us they would get the vehicle checked. They didn’t inspect it until sometime in October,” said the claimant.

In Ramin Mesgarlou’s case, his truck was kept at the dealership for almost a year just to fix a suspension fault.

“They kept my truck for about a year to fix a suspension fault. No less than 7 times they said my truck was fixed and it wasn’t .. in fact, the first time it wasn’t even touched yet they charged my AMEX $3,000,” Ramin revealed.

The decline in the quality of service rendered by St. Laurent Volvo appears to have nosedived since Dossanjh took over leadership, said the claimant.

“I have been going to St Laurent Volvo for many years and experienced excellent client services.  But the new franchise owners have no respect for Volvo owners or any clients,” he noted.

The Google review section of the dealership is filled with other complaints from several angry customers, all with similar complaints on poor customer service, terrible communication, late delivery timelines and shady practices.

“Receptionist beyond rude… I called to find out the payout of my vehicle and nobody would call me back, had to call 3 times. Never again buying a vehicle from this particular dealership,” said William Delton in his review of the dealership.

Another customer, Kelly, equally experienced how staff at the dealership ignored her calls for weeks and never even bothered to return them.

“Called for a service and it went to voicemail and left a message three weeks ago still no callback. They will need to really start working on their customer service skills,” said Kelly.

Dossanjh’s dealership appears to be reaching new heights in bad service with one customer tagging the dealership “the worst customer service in history”. There have also been claims of racism and extortion carried out by employees at Dossanjh’s dealership. 

Elain Luo, who came to buy a Volvo XC90 at the dealership with her husband, said the attendant who welcomed them at the dealership was exhibiting racist tendencies.

“She seemed unwilling to do business with us and I guess she may have a racist attitude because I reviewed the previous comments, and another Asian customer also had the worst experience with the same young lady,” she said.

According to a BBB claimant, the dealership charged him double the rate for the repair and installation of a Catalytic Convertor when similar repairs had been done for a cheaper rate on another Volvo elsewhere.

“St Laurent Volvo was seeking to charge us an inflated price of $2800 for a convertor when I paid $1400 before on a separate vehicle,” said the BBB claimant.

The dealership is still yet to respond to the BBB complaint filed against them and has shown no signs of improving on their services. Now, customers are advising others to steer clear of the dealership either for purchasing or servicing their Volvo—or any other luxury vehicle.

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