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How 3 big N.L. ad shoots in 2018 bode well for the province’s brand




“Newfoundland is hot these days.”

That’s the frank assessment from Greg Locke, and the St. John’s photographer is in the know: he was hired this year to work on a campaign for a national outdoor equipment chain, one of at least three big brands that shot advertisements in Newfoundland and Labrador in 2018.

“It’s not as far as Iceland, but it kind of looks just as cool in many ways,” he said.

And Locke isn’t alone that appraisal of the province’s appeal.

Photographer Greg Locke in action. (Terry Day)

“We provide unique and different, three-and-a-half hours away from Toronto,” said Tom Cooper, an associate professor of strategic management at Memorial University.

Companies are capitalizing on that, he said.

“Newfoundland is a really interesting, unique place, and if [companies] can associate that with their brand — if they can associate that with their company — then they’re also going to be unique and special, just like Newfoundland and Labrador is.”

So, just who shot on our shores?


Atmosphere, an outdoor chain under the same corporate umbrella as Canadian Tire and Sport Chek, shot its Fall 2018 campaign along the East Coast Trail.

One of the photos from the Atmosphere ad campaign, taken in Flatrock. (Greg Locke/Submitted)

Photos were taken over three days in Flatrock, Cape Spear, La Manche, Doctors Cove and Tors Cove, according to Locke.

He was hired on locally, as were his production assistant and two models.

Atmosphere’s Fall 2018 campaign took five days to plan and shoot. (Greg Locke/Submitted)

His work — and the province — appeared on Atmosphere’s website, social media accounts, in print ads and in-store billboards.

“It’s well known in the marketing world … that this place is a great place to shoot locations,” he said.

“The place is a character in the photos and the film.”

Canada Goose

Another major player in the outdoor apparel world, Canada Goose, shot its Fall 2018 campaign at Cape Spear and Butter Pot Provincial Park.

A team from New York flew in to shoot the Canada Goose Fall 2018 campaign. (Canada Goose)

“Our products are designed to function and thrive in the face of unpredictable weather and Newfoundland provided the rugged beauty and diverse topographies that complements our apparel so well,” the company said in a statement.

“From Blackhead Beach to Butter Pot Provincial Park, we encountered seacoasts, caves, forests, bogs and mountains; a journey that showcased our products adaptability, versatility and lightweight warmth.”

Canada Goose said the N.L. landscape complemented their high-end outdoor clothing line. (Canada Goose)

A team from New York was flown in to capture most of the campaign, but some local assistants were hired on.

“I feel like anyone in our industry who wants to get involved with things like that oftentimes before they would have had to move to big cities like Toronto and New York,” said Allison Kent, a hairstylist in St. John’s who helped on the shoot.

“Luckily with big companies coming here, we’re able to work from home, which is really amazing.”

General Motors

GM made perhaps the biggest advertising splash of 2018, when it launched its 2019 Sierra pickup series at Cape Spear in August.

GM took stock photos in NL for auto industry journalists to use. (GMC/Submitted)

The company brought in 100 automotive journalists and drove them around to Harbour Grace and Hearts Delight, showing off the truck’s latest features.

Stock photos were taken that the journalists could use in their publications.

“This place felt so special,” GM’s communication manager Jennifer Ecclestone said at the time.

“People here rely on their trucks to live daily, whether it’s food foraging or fishing or doing all of the different work that they do.”

Another GM spokesperson said the launch resulted in 100 news stories.

The 2019 GMC Sierra Denali was launched in the province in August. (GMC/Submitted)

‘Positive association’

It’s all about “positive association,” said Cooper.

Companies want people to see “great scenery” and think “great product.”

And if that can click, Cooper said, there’s a host of benefits for the host province.

“There’s probably a whole ecosystem that benefits from it — caterers, makeup artists and photographers,” he said.

“It’s great for the province, it’s great for the industry here. It’s great for the brand of Newfoundland and Labrador.”

Read more from CBC Newfoundland and Labrador 


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List of Tourist Attractions Open Now in Ottawa




With Ontario now in Step 3 of 2021 three-step plan for reopening, museums and other indoor attractions are allowed to reopen with capacity limited to not exceed 50 per cent capacity indoors and 75 per cent capacity outdoors.

Here is a list of Ottawa attractions you can visit starting July 16th.

Do remember to wear masks and buy tickets in advance.

Parliament Hill

Parliament’s Centre Block and Peace Tower are closed for renovation.

You can join for tours of the Senate of Canada Building (2 Rideau Street), House of Commons at West Block (111 Wellington Street) on Parliament Hill, and East Block at East Block (111 Wellington Street) on Parliament Hill.

When: Grounds open; guided tours of Parliament are suspended through the summer of 2021.
Where: 111 Wellington Street, Downtown Ottawa

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Ottawa performer leapfrogs from gymnastics to Broadway to TV




A new AppleTV+ series set in a magical town that’s stuck in a neverending 1940s musical includes a pair of Ottawa siblings in the cast. 

Warren Yang and his sister, Ericka Hunter, play two of the singing, dancing residents of the village portrayed in Schmigadoon!, a small-screen series that takes its cues from classic musicals like Brigadoon, Wizard of Oz and Sound of Music, and skewers them with the offbeat comedic mastery of Saturday Night Live. 

In fact, you’ll recognize many of the names from SNL, starting with executive producer Lorne Michaels, creator of the late-night, live-comedy sketch show. Schmigadoon! also stars SNL cast member Cecily Strong and comedian Keegan-Michael Key, who hosted SNL in May. They play a New York couple who get lost on a hike and stumble into a strange town where everyone sings and dances. 

For Yang, a relative newcomer to show-biz, the series marks his television debut. For Hunter, the younger of his two older sisters, it’s the latest in a career path that began with dance lessons as a child more than 30 years ago. She attended Canterbury High School, Ottawa’s arts-focused secondary school. 

“Her dream was always to perform,” said Yang, 34, in an interview. “But that was never the path I thought was an option for me.” 

While his sister studied dance, Yang did gymnastics. He was an elite gymnast throughout his youth, ultimately leaving Merivale High School at 16 to train in Montreal, finishing high school through correspondence courses. He was a member of the Canadian National Team and received a scholarship to study at Penn State, majoring in marketing. 

A few years after graduation, Yang was working at an advertising agency in Toronto when he got a call from a Manhattan number. To his astonishment, they asked if he would be interested in auditioning for a Broadway revival of Miss Saigon.

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COVID-19: uOttawa to require vaccination for students living in residence




Vaccination will be mandatory for students who want to live in residence at the University of Ottawa this year, with proof of vaccination and at least one dose required before move-in, or within two weeks of doing so if they can’t secure a shot before arriving.

Those who can’t receive a vaccine for “health-related reasons or other grounds protected under the Ontario Human Rights Code” will be able to submit a request for accommodation through the university’s housing portal, according to information on the university’s website.

Students with one dose living in residence will also have to receive their second dose “within the timeframe recommended by Ottawa Public Health.”

People who haven’t been granted an exemption and don’t get vaccinated or submit proof of having done so by the deadlines set out by the school will have their residence agreements terminated, uOttawa warns.

“Medical and health professionals are clear that vaccination is the most (effective) means of protecting people and those around them,” reads a statement provided to this newspaper by uOttawa’s director of strategic communications, Patrick Charette.

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“It is precisely for this reason that the University of Ottawa is requiring all students living in residence for the 2021-2022 academic year to be fully vaccinated. The University recognizes that some students may require accommodations for a variety of reasons and will be treating exceptions appropriately.”

Faculty, staff and students are also strongly encouraged to get vaccinated, the statement notes.

“Ensuring a high vaccine coverage in all communities is critical to ensuring an ongoing decline in cases and ending the pandemic. This will be especially important with the return of students to post-secondary institutions in our region in the fall of 2021.”

Neither Carleton University nor Algonquin College is currently mandating vaccination for students living in residence, according to the websites for both schools. But uOttawa isn’t alone in its policy – Western University, Trent University, Durham College and Fanshawe College have all implemented similar requirements. Seneca College, in the GTA, is going even further, making vaccination mandatory for students and staff to come to campus, in-person, for the fall term.

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