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Amazon letter from 1997 shows what Jeff Bezos thinks about reversing decisions like HQ2

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Jeff BezosCliff Owen/AP Images

  • Amazon announced on Thursday that it is abandoning its proposed HQ2 in Queens, Long Island City following fierce political opposition.
  • The change of direction was welcomed by some politicians and lamented by others.
  • A 1997 letter to shareholders from Jeff Bezos sheds some light on his approach to reversing big decisions.
  • Bezos said that big companies have a tendency to think all big decisions are irreversible, when in fact the majority are reversible.

This week Amazon made the shock announcement that it was abandoning its plan to move half of its new HQ2 campus to Queens, Long Island City in New York.

The decision came after hefty political opposition to the plans from politicians such as Rep. Alexandria Ocasio-Cortez and Sen. Michael Gianaris, who represents Long Island City.

The political opponents of New York’s HQ2 celebrated the news, and Sen. Bernie Sanders congratulated the city on “standing up” to Amazon. However, other politicians viewed the decision as a major loss, including New York governor Andrew Cuomo.

Read more: Here’s how politicians and tech execs are reacting to the surprise news of Amazon pulling HQ2 from New York City

Some have described Amazon’s sudden change of heart as the multi-billion dollar company throwing its toys out of the pram. Sen. Elizabeth Warren tweeted that Amazon had walked away, “all because some elected officials in New York aren’t sucking up to them enough.”

“Rather than addressing the legitimate concerns that have been raised by many New Yorkers Amazon says you do it our way or not at all, we will not even consider the concerns of New Yorkers – that’s not what a responsible business would do,” the director for communications for the Retail, Wholesale and Department Store Union (RWDSU) Chelsea Connor told Business Insider in a statement.

But the u-turn ties into a bigger Amazon philosophy.

BuzzFeed’s Alex Kantrowitz pointed to a 1997 letter to shareholders which sheds some light on CEO Jeff Bezos’ approach to reversing big decisions.

In the letter Bezos distinguishes between two types of decision, irreversible and reversible, which he refers to as Type 1 and Type 2.

The first type are “one-way doors” that need long and careful consideration.

“[These] decisions must be made methodically, carefully, slowly, with great deliberation and consultation,” Bezos wrote. “If you walk through and don’t like what you see on the other side, you can’t get back to where you were before. We can call these Type 1 decisions.”

But, Bezos added, “most decisions aren’t like that – they are changeable, reversible – they’re two-way doors.”

He wrote: “If you’ve made a suboptimal Type 2 decision, you don’t have to live with the consequences for that long. You can reopen the door and go back through.”

He said these decisions “can and should be made quickly by high judgment individuals or small groups.”

Bezos says in the letter that there is a tendency in big organizations to treat decisions as irreversible when actually, they are reversible.

“As organizations get larger, there seems to be a tendency to use the heavy-weight Type 1 decision-making process on most decisions, including many Type 2 decisions. The end result of this is slowness, unthoughtful risk aversion, failure to experiment sufficiently, and consequently diminished invention. We’ll have to figure out how to fight that tendency.”

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More groups join in support of women in STEM program at Carleton

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The list of supporters includes Mississauga-based construction company EllisDon.

The latest to announce their support for the program also include BlackBerry QNX, CIRA (Canadian Internet Registration Authority), Ericsson, Nokia, Solace, Trend Micro, the Canadian Nuclear Safety Commission, CGI, Gastops, Leonardo DRS, Lockheed Martin Canada, Amdocs and Ross.

The program is officially set to launch this September.

It is being led by Carleton’s Faculty of Engineering and Design with the goal of establishing meaningful partnerships in support of women in STEM.  

The program will host events for women students to build relationships with industry and government partners, create mentorship opportunities, as well as establish a special fund to support allies at Carleton in meeting equity, diversity and inclusion goals.

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Serious Labs seems to have found a way from tragedy to triumph? The Edmonton-based firm designs and manufactures virtual reality simulators to standardize training programs for operators of heavy equipment such as aerial lifts, cranes, forklifts, and commercial trucks. These simulators enable operators to acquire and practice operational skills for the job safety and efficiency in a risk-free virtual environment so they can work more safely and efficiently.

The 2018 Humboldt bus catastrophe sent shock waves across the industry. The tragedy highlighted the need for standardized commercial driver training and testing. It also contributed to the acceleration of the federal government implementing a Mandatory Entry-Level Training (MELT) program for Class 1 & 2 drivers currently being adopted across Canada. MELT is a much more rigorous standard that promotes safety and in-depth practice for new drivers.

Enter Serious Labs. By proposing to harness the power of virtual reality (VR), Serious Labs has earned considerable funding to develop a VR commercial truck driving simulator.

The Government of Alberta has awarded $1 million, and Emissions Reduction Alberta (ERA) is contributing an additional $2 million for the simulator development. Commercial deployment is estimated to begin in 2024, with the simulator to be made available across Canada and the United States, and with the Alberta Motor Transport Association (AMTA) helping to provide simulator tests to certify that driver trainees have attained the appropriate standard. West Tech Report recently took the opportunity to chat with Serious Labs CEO, Jim Colvin, about the environmental and labour benefits of VR Driver Training, as well as the unique way that Colvin went from angel investor to CEO of the company.

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Next-Gen Tech Company Pops on New Cover Detection Test

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Nanotechnology firm ZEN Graphene Solutions Ltd. (TSX-Venture:ZEN) (OTCPK:ZENYF), is working to develop technology to help detect the COVID-19 virus and its variants. The firm signed an exclusive agreement with McMaster University to be the global commercializing partner for a newly developed aptamer-based, SARS-CoV-2 rapid detection technology.

This patent-pending technology uses clinical samples from patients and was funded by the Canadian Institutes of Health Research. The test is considered extremely accurate, scalable, saliva-based, affordable, and provides results in under 10 minutes.

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