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Consumer data shows Samsung’s foldable phone could attract iPhone users

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The following is an excerpt from a Business Insider Intelligence research briefing delivered exclusively to PREMIUM subscribers. To learn more and subscribe, please click here.

Samsung’s newly announced foldable phone could attract iPhone users, according to an informal survey of Business Insider readers from Business Insider Intelligence. For context, the $1,980 Galaxy Fold, which launches on April 26, has a tablet-sized screen that can be folded to the size and shape of a typical smartphone.

Early interest among these Business Insider respondents, who are typically young and tech-savvy, is a promising sign that foldable phones will become the next step in the smartphone’s evolution, especially given all the benefits it comes with. For example, foldable phones should let users comfortably carry a device with a large screen, provide a better experience for various activities, like video viewing, and enable users to multitask and enhance productivity.

Unfortunately for Apple, it’s trailing behind Samsung in the race to launch a foldable phone, which could cost it customers. Apple has yet to confirm plans to launch a foldable phone and reports suggest it won’t do so until at least late 2020. While Apple has historically leaned on its brand loyalty to launch new and innovative hardware after its competitors without significant losses, this strategy may not pay off this time around.

Business Insider Intelligence

Over two-thirds (68%) of iPhone owners said that they’re interested in a foldable phone as their next smartphone. And without a foldable iPhone variant on the market, interested iOS users might look to the Android ecosystem, which will be populated with foldable phones. If this were to occur, it would be detrimental to Apple’s bottom line, especially since the iPhone makes up the bulk (62%) of Apple’s revenue.

However, Samsung must stay aggressive by addressing its foldable phone’s major flaw — price point. Although consumers across both Android and iOS ecosystems are highly interested, the Galaxy Fold’s starting price point of $1,980 is likely unattainable for most consumers. Samsung will need to either offer generous discounts to the Galaxy Fold or launch a second-generation foldable phone in the next year, which would still beat Apple’s timeline, at a more palatable consumer price point to widen the addressable market.

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More groups join in support of women in STEM program at Carleton

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OTTAWA — Major companies and government partners are lending their support to Carleton University’s newly established Women in Engineering and Information Technology Program.

The list of supporters includes Mississauga-based construction company EllisDon.

The latest to announce their support for the program also include BlackBerry QNX, CIRA (Canadian Internet Registration Authority), Ericsson, Nokia, Solace, Trend Micro, the Canadian Nuclear Safety Commission, CGI, Gastops, Leonardo DRS, Lockheed Martin Canada, Amdocs and Ross.

The program is officially set to launch this September.

It is being led by Carleton’s Faculty of Engineering and Design with the goal of establishing meaningful partnerships in support of women in STEM.  

The program will host events for women students to build relationships with industry and government partners, create mentorship opportunities, as well as establish a special fund to support allies at Carleton in meeting equity, diversity and inclusion goals.

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VR tech to revolutionize commercial driver training

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Serious Labs seems to have found a way from tragedy to triumph? The Edmonton-based firm designs and manufactures virtual reality simulators to standardize training programs for operators of heavy equipment such as aerial lifts, cranes, forklifts, and commercial trucks. These simulators enable operators to acquire and practice operational skills for the job safety and efficiency in a risk-free virtual environment so they can work more safely and efficiently.

The 2018 Humboldt bus catastrophe sent shock waves across the industry. The tragedy highlighted the need for standardized commercial driver training and testing. It also contributed to the acceleration of the federal government implementing a Mandatory Entry-Level Training (MELT) program for Class 1 & 2 drivers currently being adopted across Canada. MELT is a much more rigorous standard that promotes safety and in-depth practice for new drivers.

Enter Serious Labs. By proposing to harness the power of virtual reality (VR), Serious Labs has earned considerable funding to develop a VR commercial truck driving simulator.

The Government of Alberta has awarded $1 million, and Emissions Reduction Alberta (ERA) is contributing an additional $2 million for the simulator development. Commercial deployment is estimated to begin in 2024, with the simulator to be made available across Canada and the United States, and with the Alberta Motor Transport Association (AMTA) helping to provide simulator tests to certify that driver trainees have attained the appropriate standard. West Tech Report recently took the opportunity to chat with Serious Labs CEO, Jim Colvin, about the environmental and labour benefits of VR Driver Training, as well as the unique way that Colvin went from angel investor to CEO of the company.

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Next-Gen Tech Company Pops on New Cover Detection Test

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While the world comes out of the initial stages of the pandemic, COVID-19 will be continue to be a threat for some time to come. Companies, such as Zen Graphene, are working on ways to detect the virus and its variants and are on the forefronts of technology.

Nanotechnology firm ZEN Graphene Solutions Ltd. (TSX-Venture:ZEN) (OTCPK:ZENYF), is working to develop technology to help detect the COVID-19 virus and its variants. The firm signed an exclusive agreement with McMaster University to be the global commercializing partner for a newly developed aptamer-based, SARS-CoV-2 rapid detection technology.

This patent-pending technology uses clinical samples from patients and was funded by the Canadian Institutes of Health Research. The test is considered extremely accurate, scalable, saliva-based, affordable, and provides results in under 10 minutes.

Shares were trading up over 5% to $3.07 in early afternoon trade.

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